| Question | Heatpoints | Expoze |
|---|---|---|
| Start with | Upload a static image or capture a tab | Identify the appropriate current Alpha.One product |
| Scope | Attention prediction and image comparison | Check the specific creative-testing workflow |
| Comparison basis | Same images, objective and interpretation | Same images, objective and interpretation |
What Expoze offers
Alpha.One presents creative-testing products and continues to reference its predictive attention offering. This does not support claiming that Expoze has disappeared or that no successor workflow exists. Confirm the current product name, access and included analysis with Alpha.One.
References: Alpha.One: current creative-testing products
When to consider Expoze
Evaluate Alpha.One's offering if you need a broader creative-testing workflow, specific stimulus types or research services. Ask which product supports your task and what the reported metrics mean before comparing a package with a simple image tool.
When Heatpoints fits
Try Heatpoints for a static image map, browser overlay or matched-variant comparison. It does not promise to replace every research or creative-testing service sold by another provider. Its metrics describe a normalised prediction, not a guaranteed advertising outcome.
Initial free access has usage limits. Chrome asks for email verification after the initial scans. Pro is coming soon. Check the current allowance in the product; this comparison does not promise unlimited analysis.
References: Heatpoints access and pricing
Compare a real task, not just a score
Choose a representative image and write down what should attract attention before running either tool. Keep dimensions, crop and page state consistent. Inspect whether the result answers your question and whether you can explain it to the person making the design decision.
Scores from different products need not use the same formula or normalisation. A higher number cannot establish better prediction accuracy. No shared benchmark or conversion experiment was conducted for this comparison.
References: How Heatpoints calculates and summarises a map
Sources and disclosure
Reviewed on 9 September 2026 against the official pages linked here. This comparison is published by Heatpoints, not an independent testing laboratory. Vendor descriptions are attributed to their documentation; access, plan limits and prices may change. Check image retention, permissions and export conditions before submitting confidential material.
References: Alpha.One: current creative-testing products · Heatpoints data handling